What Our Instagram Data Actually Told Us (And Why It Matters)

Adrians Rakuzovs
2026-04-08T11:43:38+03:00

This Instagram analysis showed us that we’re no longer invisible — people are discovering and watching us, mostly for the first time. However, most of them are still in the “observer phase,” engaging silently instead of taking action. Our focus now is turning that attention into real engagement and customers.

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March was the first month where we didn't just post on Instagram —
we started learning from it.

This isn't just a recap.
This is our Instagram profile analysis, translated into what it actually means for us as founders building UZVELC KREKLU.

Because numbers alone don't build anything.

Understanding them does.

1. We Stepped Into the Crowd — And People Looked

In March, our Instagram content reached over 8,000 people.

On paper, that's just a metric.

But in reality, it means this:

We stepped into a crowded space — and people actually noticed us.

Not because they had to.
But because something about what we're doing made them stop scrolling, even for a second.

That's the first signal we care about.

Attention.

2. Most People Seeing Us Don't Know Us Yet

Almost 80% of that reach came from non-followers.

This is where the Instagram analysis becomes interesting.

It tells us that our content is not staying inside our own circle.
It's being pushed out to completely new people — people who have no reason to care about us yet.

And still… they watch.

That's a strong position to be in.

Because it means we're not dependent on an existing audience.
We're building one in real time.

3. Instagram Reels Are Our Actual Platform

When we broke down the engagement, one thing became obvious:

Reels dominate everything.

Almost all interactions came from Reels, while static posts (photos) barely registered.

From an Instagram strategy perspective, this changes how we think completely.

We're not building a "feed."
We're building moments.

Short, dynamic, attention-grabbing pieces that live inside movement — not stillness.

If we're not creating motion, we're invisible.

4. People Are Watching — But They're Quiet

Now comes the part that can be misread if you don't look deeper.

We had thousands of views…
but relatively low interaction.

At first, this looks like weak performance.

But from a behavioral perspective, it makes sense.

This is classic Instagram user behavior:

People watch.
They process.
They hesitate.

They don't immediately like, comment, or follow.

They stay in what we'd call the "observer phase."

And that's exactly where most of our audience is right now.

5. The Most Important Metric: Profile Visits

Over 200 people visited our Instagram profile in March.

This is where passive attention becomes active interest.

Because a profile visit is a decision.

It's someone saying:

"Okay… I want to understand what this is."

In our Instagram analysis, this is the most valuable group.

These are not random viewers.
These are potential customers standing at the door.

And if they don't convert —
that's not on them.

That's on us.

6. What Content Actually Worked: Oyster Collection

Looking at our top-performing content, one thing stood out:

The Oyster collection.

We didn't over-engineer it.
We didn't treat it as the centerpiece.

But the audience reacted to it the most.

And this is exactly why Instagram data matters.

Because it shows you what people feel — not what you assume.

What we learned:

People are drawn to something slightly different.
Something with character.
Something that stands out — but still fits into their everyday life.

That balance is where attention turns into desire.

So What Does This Instagram Analysis Actually Mean?

It means we're in a very specific phase of growth.

We are:

✔ Visible
✔ Being discovered
✔ Generating curiosity

But we are not yet:

✖ Fully trusted
✖ Fully followed
✖ Fully converted

And that gap — is everything.

What We're Changing Moving Forward

Based on this Instagram analysis, our direction for April is clear:

We double down on Reels.
We stop relying on static content.
We communicate more directly.

And most importantly:

We start telling people what to do.

Because right now, people are watching us…
but we're not giving them a strong enough reason to act.

Final Thought

Instagram gave us attention in March.

Now it's our job to turn that attention into action.

Because being seen is only the beginning.

If you've already come across us on Instagram —
you're already part of this data.

The only question is:

Do you stay an observer…
or do you step in?