January at UZVELC_KREKLU: €0 in Sales, but the Most Important Month So Far

Adrians Rakuzovs
2026-02-01T18:48:51+02:00

January at UZVELC_KREKLU wasn’t about sales — it was about building the foundation.
With 526 visitors from five countries, 19 products launched across five collections, and 130 pieces of content published, the month focused on visibility, testing, and learning. While no sales were made, real interest was proven, and valuable insights were gained about improving the path to purchase. January laid the groundwork — and February is about turning that foundation into the first real momentum.

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January at UZVELC_KREKLU wasn’t about sales.
It was about laying the foundations.

The numbers are honest — in January there were no orders, and revenue was €0. At first, it hurts. Because when you’re building a brand, you work every day — you build the website, publish content, think about designs, and try to do everything the “right way.”

But numbers alone don’t tell the whole story.

What January actually showed

In January, the UZVELC_KREKLU website was visited by 526 people from five countries — Latvia, the USA, the UK, Spain, and China. Two of those visitors added products to their carts but didn’t complete a purchase. That told me something very important: interest exists. The problem isn’t the idea or the designs, but the path to purchase, which still needs improvement and refinement.

19 products and 5 collections

In January, 19 products were published, grouped into five collections. This wasn’t accidental. My goal wasn’t to launch one product and hope for luck, but to build a brand with character, variety, and choice.
From apparel to accessories — UZVELC_KREKLU already offers multiple categories, allowing everyone to find something that fits them.

130 pieces of content and building trust

Alongside working on the store, 130 pieces of content were published on social networks in January, counting all profiles and Stories format. This content wasn’t created only to sell. It was about building the story, finding the brand’s voice, and understanding what attracts attention and what doesn’t.

An interesting insight from research

While researching other new apparel brands, it became clear that most of them don’t make any sales in their first month. The first month is usually about visibility, testing, mistakes, and learning — not profit. That’s exactly what January was in the UZVELC_KREKLU story.

744 hours open to the world

In January the store was open for 31 days — 744 hours — 24/7, accessible worldwide. While I was sleeping, someone elsewhere in the world was looking at my designs, getting to know the brand, and possibly saving it in their memory for later. So January wasn’t an empty month. It was the foundation.

Looking ahead to February

February is the month when these foundations need to start working. It’s time for the first purchase, the first customer, and the first real momentum forward. If you’re following the UZVELC_KREKLU story, February is a moment when you can become part of the brand’s beginning.

👉 Check the collections and pick your design!

Thank you for being part of this journey.
This is only the beginning.

P.S. In February, the first 10 orders with the code RESTARTS will receive 15% off their purchase — be the first.